Microsoft Reverses Course on Price Increase for Xbox Live Gold Memberships [UPDATE]
[UPDATE, 01/23/21] Following the proclamation of the price increases and largely negative fan reaction, Microsoft has detailed that it is changing its plans and will not be increasing the pricing for Xbox Live Golden. Additionally, the company too announced that free-to-play games volition no longer require an Xbox Live Gold membership to play, with those changes being implemented on the service "in the coming months."
You can read Microsoft's official argument on the change here:
Nosotros messed upwardly today and yous were correct to let us know. Connecting and playing with friends is a vital function of gaming and we failed to meet the expectations of players who count on it every twenty-four hours. As a result, nosotros accept decided not to change Xbox Live Aureate pricing.
We're turning this moment into an opportunity to bring Xbox Live more than in line with how we run into the actor at the center of their experience. For free-to-play games, you lot will no longer need an Xbox Alive Gold membership to play those games on Xbox. Nosotros are working difficult to deliver this alter every bit soon as possible in the coming months.
If you are an Xbox Live Gold fellow member already, yous stay at your electric current toll for renewal. New and existing members tin can continue to enjoy Xbox Live Gilt for the same prices they pay today. In the US, $nine.99 for i-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months.
Thank yous.
With its range of services like Xbox Live Gilt and Xbox Game Pass, Microsoft has connected to invest heavily into subscription services that offer Xbox console owners value and convenience. Withal, as information technology tends to happen, subscription services typically become through price increases over time, with Microsoft introducing price increases for most of the varying levels of Xbox Live Gilded memberships.
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In an update onXbox Wire, Microsoft officially detailed a new pricing construction for Xbox Live Gold membership plans, with most of the current tiers going upwardly in price. Specifically, one-month memberships will be $ten.99 (a $1 increase), three-month subscriptions will exist $29.99 (a $5 increase), and six-month memberships will now exist priced at $59.99. Microsoft detailed that those that currently take a six or 12-calendar month subscription in place volition not experience a price increment for the rest of that membership; in one case the membership is up for renewal, users will then see the new prices go into effect.
Aslope the cost increases, Microsoft also detailed that users will be able to catechumen any electric current Xbox Live Gilded membership fourth dimension into an Xbox Game Laissez passer Ultimate subscription at no additional toll. For example, Microsoft mentioned that if a user has 11 months of an Xbox Live Gold subscription, they will exist able to convert that fourth dimension into 11 months of membership for Game Pass Ultimate.
Microsoft noted that Xbox Live's pricing hasn't changed in over 10 years, and mentioned that "periodically, we assess the value and pricing of our services to reflect changes in regional marketplaces and to go along to invest in the Xbox community," with the latest pricing seeming to reverberate that. Notably, last year Microsoft discontinued the one-yr membership option for Xbox Live Gold, seemingly as a precursor to increasing the pricing on its other membership options. It's also probable that Microsoft may exist using this as a style to drive users towards Game Pass Ultimate, as Game Pass continues to be a lucrative investment for Microsoft with a growing user base of operations.
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Ryan Meitzler
Ryan is the Editor-in-Primary at DualShockers and has been a lover of games as long equally he can remember. He holds a BA in English and Movie theater and lives in New York City.
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Source: https://www.dualshockers.com/xbox-live-gold-membership-price-increase-2021/
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